Social Media Influence

Social Media

Marketers are increasingly turning to social media networks. But what impact do tweets and other recommendations have on sales, and how can companies get a bigger return on their investments in these important channels? Research shows that consumers who use search engines to gain some initial knowledge of a product are also more likely to tune in to social media before a purchase. Companies that spend effectively on search-engine optimization can expect to benefit from a greater social-media impact, as well.