Monthly Archives: August 2016

Social Media Influence

Social Media

Marketers are increasingly turning to social media networks. But what impact do tweets and other recommendations have on sales, and how can companies get a bigger return on their investments in these important channels? Research shows that consumers who use search engines to gain some initial knowledge of a product are also more likely to tune in to social media before a purchase. Companies that spend effectively on search-engine optimization can expect to benefit from a greater social-media impact, as well.

Double Act


Training twice a day isn’t just for elite distance runners. One of the most obvious reasons why many runners attempt morning and evening runs is to boost their weekly mileage accumulation. However, doubling up needs to be carefully monitored as fatigue levels will increase, sometimes to unmanageable levels, which is when the body is at its most vulnerable to injury and illness. Read more about WHY and WHEN.