Monthly Archives: April 2017

Social Media Trends

Social_Media_2017_TrendsSocial media has come to dominate the marketing landscape:  83% of marketers say they’ve used online platforms to boost the perception of their organisations. Here are eight trends to watch for as social media continues to mature in 2017:

  • Live-streaming video
  • Chatbots becoming more common
  • More short-lived social content
  • Merging of social platforms
  • Less organic traffic from social
  • Virtual and augmented reality applications
  • More personalised and relevant content
  • Increased reliance on social media influencers