Social media has come to dominate the marketing landscape:  83% of marketers say they’ve used online platforms to boost the perception of their organisations. Here are eight trends to watch for as social media continues to mature in 2017:

• Live-streaming video
• Chatbots becoming more common
• More short-lived social content
• Merging of social platforms
• Less organic traffic from social
• Virtual and augmented reality applications
• More personalised and relevant content
• Increased reliance on social media influencers