Engaging Emotions

Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. It’s not easy to be effective with the ever-increasing mobile audience, but emotion (building trust) can contribute to a more meaningful relationship between a brand and a consumer. Read more about the ways to activate brains in a mobile world.

Modest Bragging


The easier you make it for people to understand what you’re all about, and why they should care about you, the better the odds are that they’re going to want to know you, interview you, or drop everything to hire you. Most people, however, when faced with the task of shouting out what’s so great about themselves go about it in a way that comes out all wrong and leaves those on the receiving end with the wrong impression. Just how do you make it abundantly clear that you’re great at what you do without coming off like you’re full of yourself? Have a look at these four quick ways.

Ad Blocking Update


Ad blocking is a rising trend  and over the last year (in particular) the conversation around ad blocking has increased significantly. That is largely due to the fact that ad blocking has moved away from a fringe practice, adopted by only tech-savvy individuals, to the mainstream, where it is easily accessible and readily adopted. What do marketers need to know about ad blocking in order to ensure that marketing efforts and, equally importantly, their ad spend are not wasted?

Drinking Lemon Water


Lemon water is packed with a variety of health benefits and is extremely easy to make, making it a great choice for beginners. Lemon water aids with digestion, and may even help with weight loss. On top of that, it’s loaded with vitamin C, a beneficial antioxidant, as well as vitamin B6, folate, thiamin, fiber and vitamin E. Start drinking lemon water today!

Social Media Influence

Social Media

Marketers are increasingly turning to social media networks. But what impact do tweets and other recommendations have on sales, and how can companies get a bigger return on their investments in these important channels? Research shows that consumers who use search engines to gain some initial knowledge of a product are also more likely to tune in to social media before a purchase. Companies that spend effectively on search-engine optimization can expect to benefit from a greater social-media impact, as well.

Double Act


Training twice a day isn’t just for elite distance runners. One of the most obvious reasons why many runners attempt morning and evening runs is to boost their weekly mileage accumulation. However, doubling up needs to be carefully monitored as fatigue levels will increase, sometimes to unmanageable levels, which is when the body is at its most vulnerable to injury and illness. Read more about WHY and WHEN.

Stronger Runners


Today’s advanced athlete will incorporate a variety of techniques into a training program. Strength, flexibility and rehabilitation are prominent and rehabilitation, injury prevention, recovery, movement and biomechanics are the order of the day. Foam rolling, resistance bands and ice baths have become the norm. All these play key roles in protecting the athlete, helping them to perform better, with more power and more suppleness . Moreover, the one thing that can help runners increase their overall strength and endurance as well is strength training.

Diet and Willpower?


If only you had more willpower, you would easily stick to your diet or exercise program, right? Turns out that you need a lot more than willpower; it’s not just about self-control. These five truths about willpower may change how you think about and use this inner resource to help meet your goals.

Going beyond this age-old question, Dave Asprey states in Bulletproof Diet: “A process like willpower is far more sensitive to your energy than the lower levels of biology needed for survival.” Essentially: if we’re not supplying our bodies with the right chemicals, we’re not going to follow up on our big plans. Do you agree?