All posts by HelgaLouw

Booze Love Affair

wine1

The story of humanity’s love affair with alcohol goes back to a time before farming—to a time before humans, in fact. Our taste for tipple may be a hardwired evolutionary trait that distinguishes us from most other animals. Alcohol isn’t just a mind-altering drink, however; it has been a prime mover of human culture from the beginning, fueling the development of arts, language, and religion.

Personal Finance Rules

piggy-bank

“Personal finance is more personal than finance.”  There are so many factors that affect a person or family’s finances: where you live, what career path you take, how much financial support you receive from family, good luck, bad luck, how much money you make, poor choices, hard work, student loans, healthcare spending, a lack of education or understanding about how to run your own finances, what your lifestyle inflation looks like, what your personal relationship is with money and the list could go on and on. Ben Carlson offers some common-sense guidelines.

Truth about Lying

more-lies-small-jpg-824x0_q71

One lie leads to another, goes the old adage. And now we’ve got neuroscience to back it up. Research shows that you can actually train your brain to lie. Scientists don’t know if the change in brain activity caused the lying, or if the brain activity was simply a reflection of psychological changes, or if it’s all kind of a cycle.

Engaging Emotions

Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. It’s not easy to be effective with the ever-increasing mobile audience, but emotion (building trust) can contribute to a more meaningful relationship between a brand and a consumer. Read more about the ways to activate brains in a mobile world.

Modest Bragging

bragging

The easier you make it for people to understand what you’re all about, and why they should care about you, the better the odds are that they’re going to want to know you, interview you, or drop everything to hire you. Most people, however, when faced with the task of shouting out what’s so great about themselves go about it in a way that comes out all wrong and leaves those on the receiving end with the wrong impression. Just how do you make it abundantly clear that you’re great at what you do without coming off like you’re full of yourself? Have a look at these four quick ways.

Ad Blocking Update

ad-block

Ad blocking is a rising trend  and over the last year (in particular) the conversation around ad blocking has increased significantly. That is largely due to the fact that ad blocking has moved away from a fringe practice, adopted by only tech-savvy individuals, to the mainstream, where it is easily accessible and readily adopted. What do marketers need to know about ad blocking in order to ensure that marketing efforts and, equally importantly, their ad spend are not wasted?

Drinking Lemon Water

5-health-benefits-of-drinking-lemon-water-infographic

Lemon water is packed with a variety of health benefits and is extremely easy to make, making it a great choice for beginners. Lemon water aids with digestion, and may even help with weight loss. On top of that, it’s loaded with vitamin C, a beneficial antioxidant, as well as vitamin B6, folate, thiamin, fiber and vitamin E. Start drinking lemon water today!

Social Media Influence

Social Media

Marketers are increasingly turning to social media networks. But what impact do tweets and other recommendations have on sales, and how can companies get a bigger return on their investments in these important channels? Research shows that consumers who use search engines to gain some initial knowledge of a product are also more likely to tune in to social media before a purchase. Companies that spend effectively on search-engine optimization can expect to benefit from a greater social-media impact, as well.

Double Act

running1

Training twice a day isn’t just for elite distance runners. One of the most obvious reasons why many runners attempt morning and evening runs is to boost their weekly mileage accumulation. However, doubling up needs to be carefully monitored as fatigue levels will increase, sometimes to unmanageable levels, which is when the body is at its most vulnerable to injury and illness. Read more about WHY and WHEN.