LinkedIn is a very effective way to find and connect with new customers, partners, suppliers and connections in business. However as with most things, people tend to make mistakes which can lead to missed opportunities.

Like Lisa Gordon, I realised that although I learned and accomplished a great deal as a marketing generalist, what I had amassed was a wide range of experience – but spread quite thin. Handling all aspects of the marketing matrix means that one does not have a specific specialty – and because you are so busy, you don’t realise that you need one! One great thing about doing everything is that you can figure out what you’re good at… Read Lisa’s tips here.